Content Writer

Role Summary

Acts as an advisor to markets on how to design, produce, and distribute content for different channels. Helps marketers to create omni-channel content in an agile manner. Develop a holistic content strategy for all relevant channels, synchronize and curate it for market needs.

Role Responsibilities

  • Works with CBLs, CX and other commercial roles to develop holistic omni-channel strategic plan for market
  • Provides personalized and tailored support and guidance on local execution to content creators and brand teams
  • Provides a consistent “One Pfizer” approach to deliver cutting-edge channel orchestration and content development best practice based on local knowledge and experience.
  • Channel support, analytics, and utilization of SEO/SEM
  • Content format and delivery to meet local customer needs
  • Works with CBL, CX and other commercial roles to translate strategy and tactics into yearly content plan
  • Advises CBLs on how to orchestrate the use of approved channels by customer type, considering their affinity to ensure the best experience possible for the customer
  • Introduces CBLs to A/B testing, trains them in it and ensures a rapid iteration of content with customers
  • Audits content proposal and provide recommendations on how to make content omni-channel adapted
  • Develops omni-channel best-practices & trainings and actively brings to them to markets in collaboration with global and regional functions
  • Develops trainings to create/enhance agile, omni-channel content creation capabilities in collaboration with L&D
  • Meeting with the creative, marketing, and design teams to ideate and define content goals.
  • Researching content and consumer trends (disease awareness, wellness expertise etc) to ensure that content is relevant and appealing
  • Developing content strategies to effectively reach the desired patient and healthcare audience and marketing goals.
  • Creating content for a variety of platforms including blogs, websites, and social media.
  • Proofreading and editing content before publishing.
  • Ensuring that SEO and SMO strategies are effectively implemented.
  • Managing content calendars and ensuring that the content remains consistent across all platforms.
  • Act as a writing team partner for marketing.
  • Coordinating with the marketing, design, and external agencies to ensure the timely delivery of assignments.
  • Tracking consumer and content analytics and generating reports and presentations.
  • Keeping up to date with content trends, consumer preferences, and advancements in technology.


  • Masters/Bachelors from a reputable institution in business, media sciences, literature, journalism, marketing communication or similar. Qualification focused on communication/media sciences; digital marketing will be preferred. A very robust experience in communication and content development is desired.
  • At least three years of relevant experience in content creation/digital marketing, omnichannel or CX relevant role.
  • Familiarity with content management systems such as WordPress, Drupal, and Joomla.
  • Good knowledge of content and layout design tools such as Adobe InCopy and InDesign.
  • Excellent computer skills with MS Office and Google Suite.
  • A portfolio of published work will be preferred.
  • Good knowledge of various content platforms such as social media, blogs, and print media.
  • Strong understanding of content practices such as SEO, SMO, and PPC.
  • The ability to keep abreast of content and consumer trends and advancements in technology.
  • Excellent written and verbal communication skills. Proactive approach in foreseeing the future trends in marketing communication.
  • Strong accountability and project management for tasks without close supervision
  • Experience in management of cross-functional groups to accomplish corporate goals. Demonstrate a deep understanding of the omnichannel, CX and digital platforms.

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